Program 1: Strategic Marketing with
Xiao Hong Shu (1 Day)
Supercharge Your Brand on Xiao Hong Shu: The Ultimate Marketing Masterclass
About Our Trainer
Step into the world of cutting-edge social media marketing with Xiao Xiao, a true industry luminary. As the Director of Marketing & Training at WSD, Xiao Xiao brings a wealth of hands-on experience to our Xiao Hong Shu marketing Course.
Xiao Xiao
- Director of Marketing & Training Department, WSD
- Judge for multiple prestigious advertising industry awards including HooXiao Award and DIGITALING
Awards
Calling all the business owners, CEO, CMO and Marketing Directors!
Ready to transform your brand into a Xiao Hong Shu sensation? Don’t let your competitors leave you in the dust. For a limited time, secure your spot in our game-changing course at an unbeatable price! Register now and unleash your global potential!
Xiao Hong Shu Mastery: From Sidelined to Spotlight
• Are you confident that your brand is keeping pace with the rapidly changing digital landscape?
• What if your competitors are already leveraging Xiao Hong Shu to reach millions of consumers while you’re still on the sidelines?
• Can your brand afford to miss out on this powerful platform that’s driving growth and visibility for forward-thinking businesses?
• Don’t risk obsolescence. Our Strategic Marketing with Xiao Hong Shu program is your fast track to digital dominance. Learn to harness this powerhouse platform and catapult your brand into the spotlight.
• Ready to outpace the competition and expand your global footprint? Enroll now and turn Xiao Hong Shu into your secret weapon for explosive growth!
What You’ll Learn
In-Depth Understanding of Xiao Hong Shu:
the value of Xiao Hong Shu in the Chinese market, including its GMV (Gross Merchandise Value), industry coverage, and user spending behavior.
Strategic Marketing Tools:
Master the tools and techniques that Xiao Hong Shu offers to elevate your brand’s presence and achieve measurable business growth.
Building a High-Performing Team:
Learn how to structure and lead a Xiao Hong Shu marketing team that delivers results.
Data-Driven Marketing Models:
Implement scientifically-proven seeding models to reach your target audience effectively and efficiently.
Real-Time Marketing Strategies:
Utilize Xiao Hong Shu’s real-time data monitoring and customized marketing strategies to stay ahead of the competition.
Who Should Attend?
CEOs
looking to integrate Xiao Hong Shu into their company’s growth strategy.
CMOs and Senior Marketing Executives
who want to stay ahead in the competitive digital landscape.
Business Owners
aiming to expand their market presence in China and Southeast Asia.
Course Outline
Morning Session: Understanding the Power of Xiao Hong Shu
Unit 1:
Unit 1
Group Interaction
Kick off with interactive group activities to build team dynamics and focus on shared goals.
Unit 2:
Unit 2
What is Xiao Hong Shu?
• Dive deep into the marketing value of Xiao Hong Shu in China.
• Understand user spending behavior and marketing trends across China and Southeast Asia.
Unit 3:
Unit 3
Why Does Xiao Hong Shu Excel in Marketing?
• Learn about the H2H (Human-to-Human) seeding model and the importance of genuine user sharing.
• Explore various marketing models like the inverted funnel, influencer marketing, and data-driven strategies.
Unit 4:
Unit 4
Accelerating Business Growth with Xiao Hong Shu
• Understand the platform’s comprehensive content formats, including live streaming and video seeding.
• Leverage Xiao Hong Shu’s dual-column feed for maximum exposure and tailored marketing strategies.
Unit 5:
Unit 5
Business Impact
• Learn how advanced planning on Xiao Hong Shu can lead to cost-effective marketing with minimal resources.
• Engage in a thematic discussion to identify the most relevant Xiao Hong Shu components for solving your current business challenges.
Afternoon Session: Brand Perspective and Application
Unit 6:
Unit 6
Getting Your Brand Involved on Xiao Hong Shu
• Analyze user consumption paths and behaviors on the platform.
• Introduction to essential Xiao Hong Shu marketing tools.
Unit 7:
Unit 7
Xiao Hong Shu Business Management
• Discover how to position your brand quickly and solve marketing pain points.
• Learn to craft precise content-targeted marketing plans and optimize them effectively.
Unit 8:
Unit 8
Case Studies
• Vivo: Discover how Vivo expanded its audience base for new product launches.
• Miniso: Uncover the strategies behind Miniso’s global blind box festival and its breakout success.
Unit 9:
Unit 9
Interactive Discussion
Conclude with an interactive session where participants share insights and discuss how the training can be applied to their businesses.
Don’t Miss Out on This Opportunity to Revolutionize Your Marketing Strategy.
Sign up now and get an exclusive Early Bird Offer before 14th Oct. Hurry—this offer is only available for a limited time!
