Program 2: Marketing Implementation for
Xiao Hong Shu (2 Days)
Level Up Your Marketing Skills: Capture New Audiences with Xiao Hong Shu
About Our Trainer
Meet your expert trainers: Xiao Xiong and Wang Cheng! Together, they’ll equip you with mind-blowing insights and practical tools to transform your brand into a Xiao Hong Shu sensation. Don’t miss this chance to learn from these industry titans and kickstart your Xiao Hong Shu success story!
Xiong Yihua (Xiao Xiong)
- Xiao Hong Shu Certified Senior Trainer, WSD
- Former Deputy Editor, Alibaba Cloud Developer Community
Wang Cheng
- Head of Xiao Hong Shu Training, WSD
- Xiao Hong Shu Certified Marketing Expert
Xiong Yihua (Xiao Xiong)
- Xiao Hong Shu Certified Senior Trainer, WSD
- Former Deputy Editor, Alibaba Cloud Developer Community
Wang Cheng
- Head of Xiao Hong Shu Training, WSD
- Xiao Hong Shu Certified Marketing Expert
Are your marketing efforts falling short?
Learn how to effectively harness Xiao Hong Shu’s tools and secure your success. For a limited time, grab your seat in our game-changing course at an unbeatable price. Sign up for our Xiao Hong Shu marketing course now!
Are your current marketing strategies delivering the results your brand needs to thrive, or are you struggling to make an impact in a crowded digital space?
Have you considered whether your team is fully equipped to leverage Xiao Hong Shu’s powerful platform to its fullest potential?
What if your competitors are already mastering the tools and techniques that you’re just beginning to explore?
Failing to optimize your presence on Xiao Hong Shu means missing out on crucial opportunities for growth and engagement. Your brand could be losing valuable market share to competitors who are better prepared to navigate this rapidly growing platform.
Our Certificate in Xiao Hong Shu MarketingM program is designed to bridge that gap. This hands-on training will provide you with the practical skills and in-depth knowledge necessary to execute successful marketing campaigns on Xiao Hong Shu. From setting up a brand account to collaborating with influencers, you’ll learn how to effectively implement strategies that drive real, measurable results.
What You’ll Learn
Comprehensive Account Setup:
Master the step-by-step process of establishing a successful Xiao Hong Shu brand official account.
Content Creation Techniques:
Learn the best practices for creating high-impact content that resonates with Xiao Hong Shu users and drives engagement.
Competitive Analysis:
Gain insights into how to analyze and outmaneuver your competitors on the platform.
Influencer Collaboration:
Discover how to effectively partner with influencers to amplify your brand’s reach and credibility.
Advanced Ad Techniques:
Get hands-on experience with Xiao Hong Shu’s Aurora and PGY platforms to optimize your advertising efforts.
Who Should Attend?
Marketing Managers
looking to enhance their team’s capabilities on Xiao Hong Shu.
Social Media Specialists
who want to master the tools and techniques that drive success on the platform.
Brand Practitioners
responsible for executing and optimizing digital marketing strategies.
Course Outline
Day 1: Building a Successful Brand Presence on Xiao Hong Shu
Unit 1:
Unit 1
Incremental Marketing - How to Break Through More Effectively
• Understand the current state of Southeast Asian merchants and Xiao Hong Shu’s advantages.
Unit 2:
Unit 2
Starting Content Seeding on Xiao Hong Shu
• Learn the logic behind content seeding and account setup.
Unit 3:
Unit 3
Competitive Analysis for Faster Success
• Steps to find and outmaneuver competitors with strategic content.
Unit 4:
Unit 4
Efficient Account Management with the 232 Planning Method
• Implement the 232 method to streamline account management.
Unit 5:
Unit 5
Content Creation and Optimization Techniques
• Master the underlying logic of creating bestselling content on Xiao Hong Shu.
Unit 6:
Unit 6
Note Writing and Content Strategy
• Develop skills in creating effective notes, including cover images, titles, and keywords.
Day 2: Collaborating with Influencers and Optimizing Content Seeding
Unit 1:
Unit 1
Understanding Xiao Hong Shu’s Marketing Content System
• Dive into the platform’s content, advertising, and data systems.
Unit 2:
Unit 2
Effective Use of the Aurora Platform
• Learn how to maximize ad delivery and targeting capabilities.
Unit 3:
Unit 3
Collaborating with Influencers on the PGY Platform
• Explore best practices for partnering with influencers to boost your brand’s visibility.
Unit 4:
Unit 4
Practical Operation Guide
• Hands-on training in setting up campaigns, managing budgets, and optimizing results.
Don’t Miss Out on This Opportunity to Revolutionize Your Marketing Strategy.
Sign up now and get an exclusive Early Bird Offer before 14th Oct. Hurry—this offer is only available for a limited time!
